Hip Hop Hamsters in New Kia Soul Ad Campaign
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“Given the success and popularity of the hamsters in the initial Soul launch with a spot that won Nielsen’s Automotive Ad of the Year, it made sense to bring them back for a new campaign,” Michael Sprague, vice president, marketing of KMA, said in a release.
“We know the Soul target audience is digitally savvy and that they viewed the first commercial multiple times online, so the newest experience is rich with details in the hamster world and integrated Soul content for them to discover during repeat viewings,” added Sprague.
“Cruising through an urban landscape behind the wheel of an Alien Green Kia Soul, the hamsters in “This or That” cleverly compare Soul’s unique styling and plethora of personalizable creature comforts to other boxy rides — represented by toasters, washing machines and cardboard boxes — while rapping the title song’s lyrics, “You can get with this, or you can get with that,”" a company statement reads.
autoevolution has tested the Kia Soul. You can check out the review here.
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