"U.S. retail Harley-Davidson sales fell short of our expectations in the second quarter," says Harley-Davidson, Inc. Chairman, President and Chief Executive Officer Keith Wandell in a report on the Q2 2014 and half-year sales, revenue and earnings. The American manufacturer has however posted increased a solid net income in the second quarter of the year, despite the stagnant sales, both figures compared to the same period of 2103.
The new income in the second quarter is 30.3 percent higher this year than the figures of 2013, while the diluted earnings per share went up by 33.9%. Similar half-year figures show a net income around 25% bigger in 2014, while the diluted EPS have grown by more than 28 percent.
A simple analysis shows us that Mr. Wandell was not only using big words when he was mentioning the “financial strength of the Company and brand”. Still, when it comes to the number of bikes sold in the US and worldwide, Harley-Davidson has been stagnant, and the 2014 Q2 and semester figures are not too different from those of 2013.
Worldwide dealers have sold 90,218 Harleys in the second quarter of 2014, an insignificant increase over the 90,193 units sold in the same months last year. The US sales in the specified quarter reached 58,225 units, several units lower than the 58,241 sold in Q2 2013. International markets followed the trend, with 31,993 bikes sold through the end of June 2014, compared to 31,952 in the year-ago period.
Harley specialists believe that the weather in the US had a role to play in these figures, while the lower “soft Sportster” sales could be attributed to the anticipated deliveries of the new Street 500 and Street 750, cheaper machines. Q2 sales in the EMEA region went up 7%, while the Asia Pacific Region only sold 1.5 percent more bikes, while sales plummeted by 10.4% in Latin America and 18% in Canada.
Half-year figures show 147,633 bikes sold worldwide, a number comparable to the 144,447 of the first 2013 semester. The report also mentions that “retail unit sales up 1.1 percent in the U.S., 10.1 percent in the Asia Pacific Region and 7.5 percent in the EMEA Region, and down 2.1 percent in the Latin America Region and 13.5 percent in Canada, compared to the year-ago period.”
For more math and numbers, feel free to read the entire Harley-Davidson investor report.
A simple analysis shows us that Mr. Wandell was not only using big words when he was mentioning the “financial strength of the Company and brand”. Still, when it comes to the number of bikes sold in the US and worldwide, Harley-Davidson has been stagnant, and the 2014 Q2 and semester figures are not too different from those of 2013.
Worldwide dealers have sold 90,218 Harleys in the second quarter of 2014, an insignificant increase over the 90,193 units sold in the same months last year. The US sales in the specified quarter reached 58,225 units, several units lower than the 58,241 sold in Q2 2013. International markets followed the trend, with 31,993 bikes sold through the end of June 2014, compared to 31,952 in the year-ago period.
Harley specialists believe that the weather in the US had a role to play in these figures, while the lower “soft Sportster” sales could be attributed to the anticipated deliveries of the new Street 500 and Street 750, cheaper machines. Q2 sales in the EMEA region went up 7%, while the Asia Pacific Region only sold 1.5 percent more bikes, while sales plummeted by 10.4% in Latin America and 18% in Canada.
Half-year figures show 147,633 bikes sold worldwide, a number comparable to the 144,447 of the first 2013 semester. The report also mentions that “retail unit sales up 1.1 percent in the U.S., 10.1 percent in the Asia Pacific Region and 7.5 percent in the EMEA Region, and down 2.1 percent in the Latin America Region and 13.5 percent in Canada, compared to the year-ago period.”
For more math and numbers, feel free to read the entire Harley-Davidson investor report.
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