GoPro Latest Ad Features Ken Block In Russia [Video]
The location is set somewhere in a remote snowy Russian region, where Block made a show with his high performance rally Ford Focus, as he battled with the snow, raced along with some skiers and tried to take out as many cameras as he could.
Every single scene of the montage was shot using dozens of HD capable GoPro video cameras, mounted in and on the Focus, as well as on the trees and the skiers.
If you have just landed on Earth and Ken Block doesn’t ring any bells for you, he is a professional rally driver with the Hoonigan Racing Division (known as the Monster World Rally Team). He is also one of the DC Shoes co-founders and he competed in other sports including snowboarding, skateboarding and motocross.