GM's Four Core Brands See Sales Increase in April

Although the company recorded a 34 percent over the same period last year, General Motors today praised the April 2009 sales, emphasizing that each of its four core brands - Chevrolet, Cadillac, GMC and Buick - recorded increased sales in this particular month. Overall, the company delivered 173,007 units in April in the United States, up 11 percent compared with March. GM's car sales versus March were increased by 2,900 vehicles (4 percent), truck sales grew up more than 9,500 vehicles (16 percent), and crossover sales were up nearly 4,200 vehicles (14 percent).

Furthermore, Chevrolet trucks and crossovers were up 22 percent, while Chevrolet cars grew up 21 percent in April, with Cobalt, Impala and Corvette remaining the company's best sellers.

On the other hand, Cadillac trucks and crossovers recorded a drop of 11 percent, but STS and DTS model still increased Cadillac car deliveries by 7 percent. GMC trucks and crossovers reported an increase of 7 points, partially thanks to Sierra and Yukon, while Buick brought pretty good figures - up 25 percent in April.

Speaking of hybrids, the company sold a total of 1,534 GM hybrid vehicles last month, with annual figures going as high as 5,156 units. At this time, GM is offering several hybrids, including Chevrolet Malibu, Tahoe and Silverado, GMC Yukon and Sierra, Cadillac Escalade, Saturn Aura and Vue hybrids.

"We're hearing very positive feedback from dealers and customers, so we're keeping the rally going by extending the Total Confidence plan for Chevrolet, Buick, Pontiac, GMC and Saturn customers in May," Mark LaNeve, vice president, GM North America Vehicle Sales, Service and Marketing, said. "More than 750,000 people visited our Total Confidence website in April, and about 70 percent of those folks came to us from third-party sites."