GM's Final Bet: All-In on Hybrid Simulating Software
In other words, General Motors hopes to simulate the control system of a new model without using any hardware device which basically means reduced costs and faster development. GM currently uses a software solution called Simulink based on technology provided by MathWorks Inc.
This is not the first time when General Motors uses simulating software as both GMC Yukon and Chevrolet Tahoe SUVs are based on similar technology. However, GM sees the new platform as a potential method to revamp sales but also as a solution to comply with government requirements who demand Detroit companies to focus on fuel-efficient and environmentally-friendly engines.
"We can now do those iterations virtually, and then commit ourselves to hardware later in the design center. It saved us a lot of money in terms of eliminated prototypes and rework,” Helfrich described General Motors' new market strategy.