GM Reports US February Sales

After its bankruptcy, GM is struggling to get its sales up again, especially now as it can benefit from Toyota’s image problems due to its recalls. Things seem to be working out just fine, as Chevrolet, Buick, GMC and Cadillac dealers in the U.S. reported sales of 138,849 units, up 32 percent compared to February 2009.

GM’s Chevrolet, Buick, GMC and Cadillac brands continue to build momentum in the marketplace, according to Susan Docherty, GM vice president, Sales, Service and Marketing. “Although we’ve been operating as a new company with four brands for just seven months, our February results demonstrate that our long-term plan is already paying dividends,” Docherty said.

It seems that sales went up due to the introduction of new GM crossovers and passenger cars. February retail sales of GM’s newest crossovers – Chevrolet Equinox, GMC Terrain and Cadillac SRX – were up 198 percent compared to the vehicles they replaced.

“We’ll earn every sale by delivering the value customers expect, in the vehicle they want,” said Docherty. “Our sales results for the Chevrolet Equinox, GMC Terrain and Cadillac SRX show these vehicles have what customers are looking for today – style, fuel efficiency, quality and the safety and security of OnStar.”

GM key facts:

• Chevrolet: total sales up 32 percent;  retail sales up 1 percent; Chevrolet Equinox retail sales increased 121 percent
• Buick: total sales up 47 percent; retail sales up 18 percent; Buick LaCrosse retail sales rose 100 percent
• GMC: total sales up 26 percent; retail sales up 25 percent; GMC Terrain retail sales were up 303 percent (compared to the Pontiac Torrent – the vehicle it replaced)
• Cadillac: total sales up 32 percent; retail sales up 13 percent; Cadillac SRX retail sales were up 490 percent.