GM Launches Inside the Vault TV Series
"New times call for new approaches," said GM's Global Chief Marketing Officer Joel Ewanick. "'Inside the Vault' represents an exciting and different avenue for Chevrolet, Buick, GMC and Cadillac to connect with audiences and create an environment that is different from anything that's being done in TV today."
The 10-episode season is hosted by Cris Collinsworth, a former NFL wide receiver with the Cincinnati Bengals and an Emmy-winning television personality whose previous shows include NBC's "Sunday Night Football" and Showtime's "Inside the NFL," along with Alonzo Bodden of NBC's "Last Comic Standing" and Jill Wagner, who currently co-hosts ABC's "Wipeout."
The series will appear online at a special dedicated link, which launches on Thursday (February 3rd). Content will extend across Facebook, YouTube, Twitter, Vimeo and Get Glue.
Syndicated television broadcasts will include commercials for Chevrolet, Buick, GMC and Cadillac vehicles.
"We want the audience to be able to watch 'Inside the Vault' anywhere and catch it at any time," Ewanick said.
The 30-minute program will air on WGN America and on 18 Tribune affiliates including PIX11 New York, KTLA Los Angeles, WGN Chicago, WPHL Philadelphia, KDAF Dallas, WDCW Washington, D.C., KIAH Houston, WKBD Detroit, KZJO Seattle, WSFL Miami, KTXL Sacramento, KRCW Portland, WXIN Indianapolis, KSWB San Diego, WTIC Hartford, WPMT Harrisburg, WXMI Grand Rapids, and WNOL New Orleans.