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8th of March 2010 | 07:14 GMT | Andrei Tutu 
GM Goodwrench Becomes "Customer Care and Aftersales"
STORY HIGHLIGHTS:
- GM's parts & service arm is now "Customer Care & Aftersales"
- The division was formerly known as "GM Goodwrench"
- It was brought to the market in 1977
![Click to enlarge [GM Goodwrench Becomes "Customer Care and Aftersales" - pic 1]](http://www.autoevolution.com/images/news/gm-goodwrench-becomes-customer-care-and-aftersales-thumb-17723_1.jpg) |
The company’s service and spare parts arm is being rebranded and will have a new, customer-orientated image. The division, formerly named ACDelco, Goodwrench and GM Performance Parts will be named Customer Care and Aftersales.
"Our new name better reflects GM's critical role in customer retention and service after the sale," said Steve Hill, who was appointed this week to succeed Kevin Williams - who is now President and General Manager of GM Canada.
"It's going to be less about selling parts and more about taking care of customers, hence the name customer care," Hill said of the former SPO. "All successful organizations are centered on the customer. If you're not customer focused, you're just not going to win."
Hill stressed the importance of the Saturn, Hummer and Saab owners: "If we're not taking care of these customers and their service needs, they've told us flat-out to forget about selling them a new car. If you're not meeting their needs, there's a zero chance of selling them a new car. Our name change is a signal that we've changed the way we're doing business."
General Motors first started using Goodwrench in 1977, as a way to market the service departments of the carmaker’s dealers. The division was originally brought to the market using Mr. Goodwrench, a special character – a mechanic who had fixing superpowers.
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08.07.2010 | 19:27 GMT
My 2008 Enclave (5GAER23798J290617) has just been recalled to deactivate my heated windshield fluid system.
This makes me angry. I live in a country where it gets to be -40° C. This is one of the options that made me make the decison to purchase a luxury class vehicle.
Due to back surgery, I can no longer sit in any car in the market that supports my back while driving or riding as a passenger. The Enclave is one of the few vehicles that allows me to drive long distnaces or ride as a passenger.
Since my back surgery has limited my flexibility, I am unable to reach to scrape off the windshield. So the Enclaves heated windshield option made the difference.
Now you want to deactive this system to stop the vehcile from catching on fire and compensate me $105.
I would ot have purchased the Enclave if I knew you were going to deactive the system. Either find a permanent fix that keeps the system operational, or lose a cash paying GM customer - forever.