GM, Ford Offers $50 Voucher for Testdriving Cars
The purpose? To get consumers' attention and to demonstrate the abilities their vehicles are capable to provide, the two companies explained in a statement. Furthermore, the Detroit automakers struggle to repair their crushed image that was solely damaged by massive cost-cutting measures and aggressive campaigns to keep the two in business.
"Auto shows provide a perfect opportunity for buyers to see, touch and feel the latest new cars under one roof," said Mark Schienberg, president of the Greater New York Automobile Dealers Association, the organization that owns and produces the New York Auto Show.
"Programs like the $50 gift card offered by GM and Ford help continue conversations between auto show visitors and new car dealers. This is a great way to get engage customers and gets them behind the wheel of some amazing new vehicles."
In case you're wondering what could you do with a $50 gift card, Ford says its voucher can be spent anywhere while GM's is only good for purchases on restaurants.com.
The $50 voucher is only available to visitors of the New York International Auto Show which runs at the Jacob K. Javits Convention Center in Manhattan, until Sunday, April 19.