GM CEO Announces ‘Modest’ US Expectations for 2013
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Last year was not good at all for GM, from this respect, as their US market share fell to 17.9% - almost 2% down from the 2011 19.6% share they used to have. It is also reportedly the lowest level since the 1920, and it comes after GM gained .5% in 2011, over 2010 - the first such gain in over a decade, for the American giant.
The GM sales department has nothing to brag about either, when it comes to 2012, as their reported 4% growth trailed the overall gain experienced by the whole of the market, which was recorded at 13%.
The CEO of GM, Dan Akerson, who called the 2011 gain ‘an anomaly’, is aware that GM lost a lot of ground due to the fact that it had a dated and aging lineup of products, a problem which has only entered the correction phase in the last two years, and the trend accelerated in 2012.
Still, he believes that GM is a ‘competent, capable’ and ‘very dynamic competitor’ in the US. For 2013, they will rely on their newly-revealed pickup trucks to do all of the ‘heavy lifting’, and lift their sales and at least try to maintain the market share they still have.
Story via autonews.com
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