GM Announces 49 Percent Sales Drop in January 2009
"We're attacking this unprecedented market as aggressively as possible, while offering more vehicles than ever that provide great value and that Americans enjoy owning," said Mark LaNeve, vice president, GM North America Vehicle Sales, Service and Marketing.
"Our retail market share is a bright spot, holding steady above 21 percent for the second month in a row. That's a full point above the trailing 12-month average. It's important to realize that we accomplished this retail performance as the overall market ran about 6 million vehicles behind where it was last January (on a seasonally-adjusted annual rate) and every manufacturer was deeply impacted."
General Motors says 923 hybrid vehicles were delivered in January which, at the first look, sounds fairly disappointing for a struggling market that reduced demand for large-displacement engines. At this time, General Motors offers several hybrids, including the Chevrolet Tahoe, GMC Yukon and Cadillac Escalade 2-mode hybrid SUVs, the Chevrolet Malibu and Saturn Aura mid-size sedan, and Saturn Vue compact crossover hybrids.
GM North America produced 65,000 vehicles in January 2009, 6,000 cars and 59,000 trucks, down 232,000 units (78 percent) compared to the same month of 2008. General Motors expects to produce around 380,000 vehicles in the first quarter of 2009 (118,000 cars and 262,000 trucks), down 57 percent compared with a year ago.