GM and VW Hold Best Positions in Top Emerging Markets Study
China, Brazil, India and Russia had a combined sales figure of 19 million cars in 2009, which can be translated to 30 percent of the world’s automotive sales, estimated at 62 million units last year, as the Boston Consulting Group said via Reuters.
According to the same study, the forecast for these markets states that sales will grow between 4 million and 8 million units in the next five years and will eventually get up to 27 million units in 2014, while global car sales are expected to reach a figure between 78 million to 87 million units.
The four key emerging markets may determine automakers to rethink their global platforms strategies, as each country has its own specific demands.
"Auto companies cannot succeed in these markets by offering one-size-fits-all products, processes, or approaches," said Nikolaus Lang, the study's author.
In 2009, China has become the biggest automotive market in the world, surpassing the U.S for the first time in history. Sales figures until December showed a 44 percent year-to-year growth and a 23 percent increase over the 10.3 million unit sales forecast for the U.S. market.