Resale value and reliability are both huge parts of the Audi business, since a happy customer will bring others though word of mouth. The automaker even has its own used car buying program in Germany, called Audi plus and this has just received three hilarious new commercials that we think are worth watching.
They're all about the same thing: advising people to take better care of their Audis for the sake of the the second hand owners that are coming further down the line.
We'll start off with the first ad, which is called "Dog" and features a very outspoken French bulldog… literally. He walks up to a detective/policeman who is on a stakeout in an A5 Sportback and tells him to stop eating donuts because he has a sensitive nose and take care not to stain the leather seats.
- Who are you?
- I'm the next owner of this Audi.
- But you're a dog.
- Only in this life my friend, only in this life.
The second ad is titled "BankRobbery" and features a very attractive and well spoken lady. In a very assertive tone, she explains to the getaway drive that he needs to take good care of his Audi A6 for her sake.
-Don't drive too fast, always use the indicators, never run a red light and of course don't even think of getting into a police chase.
- Who are you?
- I'm the next owner of this Audi.
The third and final ad is called "Garage" and we think it's not as well executed as the other too. But it gets the point across perfectly clear: overprotective future Audi Q3 owner doesn't want any fender-benders to happen in the parking lot. The Audi plus program carries out a 110-point inspection before the sale, makes necessary repairs using official parts, comes with a warranty of up to 5 years and allows you to trade the used motor back and get another one.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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