Photo: Hyundai
Hyundai has considerably expanded its operations in recent years, and they now have a performance division and a separate brand for the premium segment.
While the performance offensive has not started as fast as Hyundai’s race cars do in the WRC, the cogs of the development team are in motion. The premium brand owned by the South Korean corporation is on full throttle, as it prepares to expand its dealer network in the USA, along with launching new models.
After the Genesis range has enough sedans to cover the premium market in a way imagined by its leaders, the company will move on to offer SUVs in the range. Once those are launched, the development team will be able to focus towards creating a new line of cars, which will be the performance variants of some of the models in the lineup.
At this time, it is unclear what products in the Genesis range will get sporty versions, but it is clear that the SUVs will not be offered in such a configuration. Apparently, Genesis officials say that there is no market for quick SUVs to justify their development. While some units could be sold, emissions regulations might make them undesirable for the customers of 2020.
The most likely choices for Genesis’ first performance models are the G90 and the upcoming G70. The first of them is the flagship of the range, and it could receive an “N” performance variant, which would be developed at Hyundai’s center in Namyang, South Korea. Albert Biermann, BMW M's former Vicepresident, would be in charge of the development work.
The G90 has two engines full of potential in its range, a naturally aspirated V8 and a twin-turbo V6, and either of them could be mildly tuned to bring more power to those that want a premium model that is different from an Audi, BMW, Infiniti, Lexus, and Mercedes-Benz.
Meanwhile, the upcoming G70, which is supposed to become a BMW 3 Series competitor, could also get a performance variant to compete with the legendary M3. The M3 rival does not make as much sense as the G90 N, because it might become too expensive when compared to the benchmark.
It is worth noting that Hyundai’s future performance models launched by its Genesis brand are many years away. We would not expect one to be launched on the market by the end of 2017, but you can never know what the future holds for a brand that is well funded.
After the Genesis range has enough sedans to cover the premium market in a way imagined by its leaders, the company will move on to offer SUVs in the range. Once those are launched, the development team will be able to focus towards creating a new line of cars, which will be the performance variants of some of the models in the lineup.
At this time, it is unclear what products in the Genesis range will get sporty versions, but it is clear that the SUVs will not be offered in such a configuration. Apparently, Genesis officials say that there is no market for quick SUVs to justify their development. While some units could be sold, emissions regulations might make them undesirable for the customers of 2020.
The most likely choices for Genesis’ first performance models are the G90 and the upcoming G70. The first of them is the flagship of the range, and it could receive an “N” performance variant, which would be developed at Hyundai’s center in Namyang, South Korea. Albert Biermann, BMW M's former Vicepresident, would be in charge of the development work.
The G90 has two engines full of potential in its range, a naturally aspirated V8 and a twin-turbo V6, and either of them could be mildly tuned to bring more power to those that want a premium model that is different from an Audi, BMW, Infiniti, Lexus, and Mercedes-Benz.
Meanwhile, the upcoming G70, which is supposed to become a BMW 3 Series competitor, could also get a performance variant to compete with the legendary M3. The M3 rival does not make as much sense as the G90 N, because it might become too expensive when compared to the benchmark.
It is worth noting that Hyundai’s future performance models launched by its Genesis brand are many years away. We would not expect one to be launched on the market by the end of 2017, but you can never know what the future holds for a brand that is well funded.
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