General Motors Not Concerned with Ford's EcoBoost Sales Success
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The move toward forced induction seems natural, but it could potentially leave the competition in a cloud of dust. But, according to Ward’s Auto, General Motors doesn’t thing this will be too much of a problem for them in the full-size pickup market.
General Motors’ marketing boss say they can beat the good economy and towing power of the EcoBoost with the slew of technological changes that will be brought about by the next generation of Chevrolet Silverado and GMC Sierra.
We’re inclined to somewhat believe him, as we’ve already heard plenty of rumors regarding significant weight reductions that will be introduced on those workhorses in a couple of years, but there’s no disagreeing with the fact that forced induction is the way of the future.
"(Ford has) done a good job of marketing the EcoBoost, and that's a challenge on our side to make sure that consumers understand you can get similar mpg out of a V8 Silverado without sacrifice," Perry says. “They’ve done very well with the EcoBoost, no doubt about it. But look at the numbers vs. our V-8. The miles-per-gallon aren’t significantly better.”
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