Geely Aims at 2 Million Sales by 2015
The Hangzhou, Zhejiang based automaker hopes to attain the coveted sales target of 2 million vehicles per year, by introducing more than 40 new models based on 15 platforms under its three core brands, Emgrand, Gleagle and Englon, as well as by further expanding its dealership network nationwide.
The carmaker also wants to further differentiate its three brands, based on different customer segments, so in the near future the Emgrand brand could spawn mid to high end small sized cars. Liu Jinliang added that there could also be mid and high end cars under the Englon brand. This could mean that the Gleagle brand will be producing low end, affordable vehicles, or it could mean that the company is going through a dense cloud of uncertainty and we're sure they would love to boast luxury styling and high tech equipment throughout all it's brands.
Geely had started a project to reconstruct its dealership network in the second half of 2010. So far it has rebuilt 140 out of 210 Emgrand dealerships, 170 out of 300 Gleagle dealerships and 60 out of 100 Englon dealerships. The company plans to finish the reconstruction of all 300 of its Gleagle dealerships next year, and gradually complete the reconstruction of all its 670 dealerships.