Ford’s “10 Unleashed” Campaign Hits Ojibwe Forests Rally

Nobody would expect to see a Ford Mustang at a rally event, but the Ojibwe Forests Rally turned out to be a surprise. J.B. Niday, managing director of Rally America, unselfishly chose to unleash his inner Mustang with Ford's "'10 Unleashed" campaign by organizing a head-to-head rally in a 2010 Ford Mustang on four stages of the Ojibwe Forests Rally course – winner takes all.

Everything was done with the help of Niday’s good friends Mike Hurst, technical director for Rally America, and Mark Utecht, one of Rally America's top two wheel drive competitors.

Hurst and Utecht are friends off the track. Their "friendly" conversation of recent years has been about who is best behind the wheel of the '86 Mustang that Hurst reluctantly sold to Utecht several years ago and this challenge would settle their Mustang rally feud once and for all.

Hurst last drove his '86 Mustang in a rally in February of 2004, Utecht has proved he knows how to drive a Mustang in the woods by winning the Rally America Group 5 class in his region ever since he bought the '86 Mustang from Hurst. So who’s going to win this time?

Well, in situations like this the winner is never important. It’s all about friendship and history together, as the two have known each other for a while. The passion for racing and for the Ford Mustang is what brought this competition to life, and a Mustang is the one to settle it.