Ford Wants to Be No.2 in America Again
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All of the big American carmakers have benefited from customers' renewed faith in the economy, but few have done better than Ford Motor Company. The auto giant has increased its US auto sales at nearly double the market's growth rate, also boosting its share to 16.4 percent, from 15.3 percent last year and 14.2 percent in 2008, said George Pipas, the company's market analyst in a Detroit News article.
"The last time Ford gained one or more points of market share was in the '80s. It's the first time since 1993 that we have gained share in the U.S. back-to-back two years in a row," Pipas said. He also pointed out that the automaker has seen two consecutive years of market share increase for the first time since 1993.
Ford might overtake Toyota as the number two biggest car manufacturer in America, as the company has seen its share shrink to 15.2 percent due in part to the recall of 6.75 million vehicles in the US, and over 10 million cars and trucks globally. The Dearborn automaker lost its second-place ranking to Toyota in 2007. GM will remain top dog in America in the near future, with a stabilizing market share of 19.3 percent, despite dropping four brands during its bankruptcy.
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