Ford Venezuela Fights Breast Cancer With Unusual Ad
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Still, they should have done a better job than just placing a miniature car on a woman's chest, bare chest that is. We don't know how things are in Venezuela (though there is that Latin American vibe, the one that's so famous in Rio) but down here things like that just don't fly. That's why we promptly censored the pic (sorry guys). Autoblog was the first to notice the "anomally".
This very image was taken from Ford's Venezuelan site and it depicts the program in which Ford got involved, which aims to promote mammary cancer awareness. Seeing as how this campaign is directed mainly towards women, maybe they should have used a male body instead, seeing as how girls are more used to boobs than we are. That should have been more appealing than a girl sensually laid on her back with a small Ford “exploring” her nudity.
Apart from the promotional campaign, Ford is offering free mammograms to all its female employees. They also organizing a sweepstakes in which people can win a Ford Explorer by sending text messages. The money earned from charging the texts will go off to breast cancer research. All these enterprises that Ford is undertaking are nothing short of admirable, but it's the first time Ford's site can be considered PG 13.
For more details, head on over to Ford's Venezuelan website, whether it's to see the uncensored photo or to really participate in the program.
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