Ford Turns to Scruffy Dogs to Prove C-MAX Park Assist [Video]
In addition to the canine companions, there are Hot Wheel cars, chew toys and a number of kid’s toys that all help to deploy the banner in the background. We don’t really get why the little boy or girl in the video couldn’t do that instead, or why the Scruffy-looking canine would ever want to press a button on the dash to begin with.
It all seems a bit irresponsible - letting kids and dogs play with a car on camera. But we, as supercar lovers, are clearly not the target audience for this. It also lacks the focus and clarity of the Rube Goldberg commercial called ‘cog’ that Honda made some years back.
Ford has fitted the 2012 C-MAX with an advanced system that automatically steers the vehicle into parallel parking spaces. It also helps select an appropriate parking space, calculates the trajectory and steers to properly position the vehicle. All the driver (or dog in this case) needs do is operate the accelerator and brake pedals. Oh wait, we get the commercial idea: It’s so simple a dog can use it! But we still don’t find it that funny.
We’ll remind you that the C-MAX is actually selling really well right now, because Ford has had to ramp up production by 18 percent on a daily basis at the company’s plant in Valencia, Spain, in order to keep up with increasing demand. Since the launch of the new model last year, sales have nearly doubled, surpassing the 100,000 mark.