Ford to Drop NHRA Sponsorship in 2014
“Ford is not getting out of drag racing. We are fully committed to continue our support of grassroots sportsman drag racing with our Mustang Cobra Jet, parts support and contingency programs. Enthusiasts and production-based racing is at the heart of what we do,” Ford said in a statement.
“We have, however, made a business decision to conclude our team sponsorships and support in the NHRA Mello Yello Series at the end of the 2014 season. This decision was based on an ongoing assessment of our motorsport programs’ effectiveness and the strategic alignment with our company objectives globally,” the Blue Oval company added.
Ford’s withdrawal is likely to affect the Bob Tasca and Larry Morgan, but the biggest loser is said to be John Force Racing, who is currently fielding four professional nitro teams.
Word has it Ford will also lose its status as the official vehicle of the NHRA.
Story via DragZine, HotRod