Ford Offers Complimentary Servicing on 2011 Lincolns
The feature will be established for all Lincolns going forward and is part of an effort to create a luxury experience around the purchase of a Lincoln. As the Mercury brand is being phased out in the next few months, Ford is focusing on enhancing Lincoln and further distinguish it from the Ford brand.
"We are redefining the Lincoln customer ownership experience," said C.J. O'Donnell, Lincoln group marketing manager. "Lincoln Complimentary Maintenance is just one example of Ford Motor Company's commitment to elevating the Lincoln brand and experience."
The program extends Lincoln's warranty and transfers to a second owner if the car is sold. Regularly scheduled maintenance, such as oil changes, tire rotations, routine inspections as well as the replacement of wear items including wiper blades and brake linings, is complimentary for up to eight service visits during the first three years or 45,000 miles of ownership.
Some Lincoln-Mercury dealers are closing with the loss of Mercury as it accounted for a significant percentage of store sales. Others are choosing not to continue to sell the brand, as Ford is investing to heighten the status of its dealership network.
The automaker plans to introduce seven all-new or revamped vehicles in the next four years. So far, Lincoln has only confirmed that a compact is forthcoming. The current lineup includes the MKS large sedan, MKT fullsize crossover, MKZ midsize sedan, including a hybrid version, and the MKX midsize crossover.