Ford Mustang Reaches 4 Million Facebook Fans
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“Ford has used a blend of highly engaging content such as integrating the Mustang Customizer application into Facebook, in addition to utilizing live chats with various subject matter experts,” the automaker says. However, you can’t deny that the Mustang name is also highly marketable.
“We are very fortunate to have such a passionate fan base,” said Ford head of social media Scott Monty. “Every fan, owner and enthusiast – regardless of age – feels a connection with Mustang, and that affinity is reciprocated through the online content we share with them.”
Recently, GM announced they would be pulling out of Facebook advertising, while Ford said they would be stepping up their efforts. So, for now at least it looks like the Blue Oval is on the ball.
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