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Ford Introduces Blown Ups, The Exact Opposite of Blow Up Dolls

How do you speak to the young generations? No, really, when you have to convince those youths to get their heads out of their smartphones or stop dropping the bass while behind the wheel, things can be pretty difficult.
Ford Introduces Blown Ups 4 photos
Photo: YouTube screenshot
Ford Introduces Blown UpsFord Introduces Blown UpsFord Introduces Blown Ups
Most safety campaigns aimed at steering wheel freshmen end up being either cliche-loaded or awkward, missing their target audience by miles. Well, Ford's latest effort of this kind may have a change to fill the generation gap.

And with research showing the young driver accident rate increased between July and September, this campaign couldn't have come soon enough. As some of you know, the automaker has been engaged in the Ford Driving Skills For Life campaign for years now, but the trick here is to grab the attention of the youngsters.

The Blue Oval has just introduced... Blown Ups. In theory, we're dealing with inflatable grown-ups that will keep teens (and not only) safe behind the wheel (and not only). In practice... we'll stop throwing spoilers at you and let the piece of footage at the bottom of the page do its job.

If you ask us, Blown Ups are the exact opposite of Blow Up Dolls. You see, the latter sometimes tend to prevent "normal" sexy time - you know, the kind that involves two people getting together, with the extremely theoretical aim of having children.

Well, since having children and investing in their education makes no sense if their growing up process is brutally interrupted by a car crash, the whole Blow Ups campaign is here to make sure the process that starts when the lights go out leads to something that's actually (re)productive.

We'll try to make an easy exit and blame this campaign for all the oddball ideas we dropped above, but the bottom line is simple - the driver's seat is no place for recreational activities, in spite of what your Pokemon Go champion friends may have you believe.

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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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