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Ford Hopes to Achieve 11% Share of US Green Car Market

All of Ford’s new hybrid or all-electric offerings are highly-competitive machines, which can genuinely challenge the established manufacturers, which have been selling green cars in the US for far longer (Toyota, Honda,GM and Nissan). Their aim is to achieve an 11% share of the specific market, by the end of this year.
Ford Fusion Energi Logo 1 photo
Photo: Ford
After the first 10 months of the year, they own a share of 5.2%, while Toyota holds 70.4% of the entire green market, while GM managed to achieve a percentage of 12.5%. However, in October, Toyota’s market share has gone down to 60.9%, while Ford increased its share to 11.8%, courtesy of its excellent quoted fuel efficiency figures.

Michael O’Brien, Ford’s electrificationmarketing manager said: "Toyota has been a strong reputable player for so long [. . .] We're not first to market, but in many attributes we believe (Ford's) products are best to market." The bulk of Ford’s green sales (4,400 of the 6,000 green cars they have sold this month) consists of their newly-launched C-Max Hybrid and Plug-In Hybrid, while the Fusion hybrid managed to win the highly sought-after Green Car of the Year award - the future is looking good, for Ford.

Story via autonews.com
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