Ford F-150 SVT Raptor Sales Boom: Up 14%
Ford explains that the Raptor, which has entered service in 2009, has seen its sales hit record levels in the eight of the past ten months. The production has jumped from two units per hour back then to five in 2013.
The carmaker brags that vehicles spend an average of 60 days waiting in dealer lots, while the Ford F-150 SVT Raptor only needs 15 days to find a home.
“What’s helping drive Raptor sales is that Raptor delivers unmatched off-road performance to our customers,” said Doug Scott, Ford truck group marketing manager. “Raptor is also proof of our commitment to offer a truck for every customer and continuously improving them to meet our customers’ evolving needs.”
Ford currently offers the 2014 SVT Raptor with a few interior and exterior updates. Power comes from a 6.2-liter V8 delivering 411 HP and a peak torque of 434 lb-ft (588 Nm), which works with a six-speed automatic.