Ford F-150 EcoBoost Challenge Kicks Off on Facebook
“This challenge is a great way to highlight the capacities of the F-150 EcoBoost – a truck specially engineered to deliver the capability people need and the fuel efficiency they really want,” said Raj Sarkar, F-150 marketing manager. “Plus, this challenge speaks to the spirit of our F-150 owners, who work hard for their families as well as their communities.”
Each driver will represent a city, driving an F-150 EcoBoost truck for one week. The first five days of the challenge involve a real-world fuel efficiency competition, with the average miles per gallon monitored via Ford’s Crew Chief system installed in each truck.
The winning driver will be determined through a mixed score measuring the highest average miles per gallon achieved throughout the week, the most votes on the Ford Facebook page and how many volunteers participated in the community improvement project.
He will receive a year’s supply of free Shell Nitrogen Enriched Gasoline. Plus, Shell will provide free regular-grade gasoline (up to 15 gallons per vehicle) at two local stations in the winning driver’s hometown on Sept. 2 for two hours and 22 minutes.
The Ford F-150’s official 2011 EPA ratings certify that 4x2 models equipped with the 365-horsepower 3.5-liter EcoBoost twin-turbo engine and six-speed automatic transmission achieve 22 mpg on the highway and 16 mpg in the city.