Ford Expands Recycle Your Ride Program in Canada
Ford’s Canadian arm has announced that customers who turn in a 2003 model year (or older) vehicle for retirement will receive a new car purchase voucher, with a value of up to $3,000. This can be used for Ford and Lincoln new vehicles.
The initiative, scheduled to be introduced starting from May 1, came as a result to the positive public reaction to the previous stage of the program and has been developed in cooperation with Summerhill Impact.
"Through our exclusive agreement with Summerhill Impact, Ford is the only manufacturer that is retiring 1996 to 2003 model year vehicles," said David Mondragon, president and CEO, Ford of Canada. "The Ford Exclusive Recycle Your Ride program makes it more affordable for consumers to purchase a new vehicle, which offers the latest in safety features, fuel economy and smart technologies."
According to the Automotive Recyclers of Canada (ARC) more than 80 per cent of the entire vehicle (by weight) is reused, re-manufactured or recycled.
"There are substantiated environmental benefits of retiring older vehicles,” said Ersilia Serafini, COO of Summerhill Impact. “For example, a 1995 model year or older vehicle produces 19 times more smog-forming pollutants (Volatile Organic Compounds and Nitrogen Oxide) than a 2004 or newer model.”
The program offers a $1,000 voucher for a new 2010 Ford car or compact truck, $2,000 towards the purchase of a new 2010 Ford full-size sedan, crossover or sport utility vehicle and a $3,000 voucher for the purchase of a new 2010 Ford full-size truck or Lincoln vehicle.