Ford Demands Swift Action as European Sales Slow
The bad news is that while its overall figures are up for the year, November has brought only a 1 percent increase. What’s more, Ford saw 4,4 percent less demand in the traditional 19 European markets. Sales were still booming in emerging markets like Russia and Turkey.
“We’re pleased that we continue to see strong demand for new products like the Focus and C-MAX, and have been able to take advantage of growth opportunities in Germany and key Eastern European markets”, said Roelant de Waard, vice president, Marketing, Sales and Services, Ford of Europe.
“But the overall market in Europe remains challenging as consumer confidence has been dampened by the economic turmoil in the region. We urge decision makers to move quickly and decisively, even if the actions are painful in the short term, to begin reducing volatility in the markets and rebuilding consumer and market confidence,” the Ford execs warns.
The European market is struggling so badly in Europe that they will temporarily cut some 4,000 workers next year, all of them at their plant in Valencia, Spain. The workers there will take leave of absence from work 39 days over the course of the year.