After several months of rumors about Ford looking to develop a new compact pickup for the US market, the Blue Oval company has confirmed that Dearbon has room in its lineup for a smaller that F-150 truck.
Speaking at a meeting with industry analysts and a handful of journalists, Ford’s truck program marketing manager Doug Scott said the automaker is planning a redesigned “true compact truck” that will be “clearly differentiated from the F-150 in price, size, and fuel economy”.
According to earlier speculations, Ford’s future compact truck could have a payload capacity of around 1,000 pounds and a towing capacity of about 3,000 pounds. The company will focus on high fuel efficiency ratings and affordable prices.
The North-American Ford Ranger was retired in 2012 after it has grown to be too big and too expensive for a compact pickup truck market that has shrunk considerably last year.
Story via Automotive
According to earlier speculations, Ford’s future compact truck could have a payload capacity of around 1,000 pounds and a towing capacity of about 3,000 pounds. The company will focus on high fuel efficiency ratings and affordable prices.
The North-American Ford Ranger was retired in 2012 after it has grown to be too big and too expensive for a compact pickup truck market that has shrunk considerably last year.
Story via Automotive