The Regent Street Store joins the other Ferrari Store locations worldwide, including those in Rome and Venice (Italy), Barcelona (Spain), San Francisco and Miami (USA), Macao (China), Abu Dhabi (UAE), among others.
Räikkönen and Dany Bahar, Ferrari Senior Vice President, Direzione Commerciale & Brand, were the hosts of the ribbon-cutting ceremony. The Ferrari driver then performed the signing of the store counter, after which a special reception for a select group of guests and Ferrari Owners was held.
The day also featured a display of both new and classic Ferraris, which were first parked on Conduit Street (for the public eye), and later called to the Store.
The man responsible for the design of the two-storey 530 square metre London Ferrari Store is Studio Iosa Ghini, with the design concept combining the history of Ferrari’s racing & luxury with the straightforwardness of a retail outlet.
According to Ferrari representatives, “each area of the Store has thus been carefully designed as a unique, special space in which shoppers can truly embrace the Ferrari experience. Needless to say, the Regent Street Store offers a wide selection of products from the Prancing Horse ranges for GT car clients, Formula 1 tifosi, and Ferrari enthusiasts.”
The newborn store was created and will be managed by the Percassi Group, a high profile Italian and international retail company that also owns the Ferrari Store in Milan, opened in September 2005. Despite the global financial crisis, the Ferrari Store development programme includes more than 40 openings over the next three years in Europe, America and the Middle and Far East.
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