Photo: Daimler AG
The first ever Mercedes me city store has opened in Hamburg, Germany, bringing the innovative technology closer to potential clients, while also offering an architectural combination between a James Bond villain's lair, an IKEA-styled lounge and an alternative exhibition area.
“City Stores are an integral component of our sales and marketing initiative Best Customer Experience launched in 2013”, explained Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing and Sales at the opening of the store. “With this initiative we are aligning our sales organization to changing customer wishes in an even more targeted fashion. In addition to our worldwide product offensive, Best Customer Experience is thus one of the supporting pillars of our Mercedes-Benz 2020 growth strategy.”
Obviously, the Mercedes me store in Hamburg is the first of many, especially since Mercedes-Benz wants to increase its number of brand outlets in exclusive inner city locations from the current 20 locations.
“With Mercedes me we have responded successfully to the changed customer wishes and demands. Customers and interested persons can contact us whenever and wherever they like”, continued Källenius. “Whether digitally or physically, we want to offer people a convincing and lasting brand experience.”
In case you didn't catch it when it was unveiled three months ago, here what the Mercedes me concept will offer Mercedes-Benz customers in a nutshell:
Obviously, the Mercedes me store in Hamburg is the first of many, especially since Mercedes-Benz wants to increase its number of brand outlets in exclusive inner city locations from the current 20 locations.
“With Mercedes me we have responded successfully to the changed customer wishes and demands. Customers and interested persons can contact us whenever and wherever they like”, continued Källenius. “Whether digitally or physically, we want to offer people a convincing and lasting brand experience.”
In case you didn't catch it when it was unveiled three months ago, here what the Mercedes me concept will offer Mercedes-Benz customers in a nutshell:
- The “Mercedes move me” application offers various mobility solutions no matter if the user possesses a vehicle or not. Working together with moovel, car2go, car2go black and Park2gether, Daimler Mobility Services will offer a rather large range of individual mobility services to choose from. These include the smartphone-based taxi service MyTaxi, chauffeur service portal Blacklane, coach provider FlixBus or premium rental service Mercedes-Benz Rent.
- The “Mercedes connect me” area of the service brand allows users to connect with their Mercedes-Benz vehicle at any time and anywhere, offering accident, maintenance, breakdown management as well as the Mercedes-Benz emergency call system and tele-diagnosis. Using “Remote Online”, clients will find out where their vehicle is parked, if the doors are locked and how much fuel is in the fuel tank.
- The “Mercedes assist me” makes possible for each user to get individually-customized service costs and automated service appointments. They may also contact any Mercedes-Benz partner online.
- The “Mercedes finance me” allows customers to receive tailor-made financial services and gives them access to an entire range of flexible financing options and insurance for their vehicle.
- The “Mercedes inspire me” is more like a portal within the portal, where users will receive information about certain Mercedes-Benz R&D innovations, technologies and mobility. They will also be able to interact with Mercedes-Benz experts from various areas, the user will even be able to get involved in the development of new features and services early on and give their own opinions and suggestions.
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