Fiesta Movement Goes Behind the Scenes

The marketing stunt pulled by Ford in the US to promote next year's launch of the Fiesta on the local market continues this month with visits to be payed by Fiesta agents to "companies across the country developing state-of-the-art technologies".

The agents will have a chance to take a look at what happens behind the scenes of some endeavors the likes of Pandora or Twitter. Next month will bring no less than 100 missions to choose from, each based on a technology theme. To give you an idea, we will only name one.

The mission involving Pandora require the agents to attend an in-house concert and learn how the recording is integrated into Pandora. The agent will see the recording and sound-quality technology Pandora uses to record music live and stream it online. They'll also get to meet with Kevin Seal, video producer and editor, and sit in while he interviews the artist.

The agents will upload details of their missions on media sites, including the official Fiesta Movement one. Or wherever, as Connie Fontaine, Ford Brand Content manager says: "We’re confident that our agents will find off-the-wall ways to tell their stories that will highlight these technologies in new, fun ways."

As you know by know, the campaign initiated by Ford to greet the Fiesta calls the so-called agents to "test drive and live with a European-spec Fiesta" for six months, traveling as agents on special missions, who then will relate their experiences through a variety of social media sites.

Up until now, Ford is proud with what they managed to achieve, as they claim the videos uploaded on YouTube have attracted more than 1,000,000 views, 180,000 photo views on Flickr and some 1,500 tweets on Twitter.