Fiesta Movement, Biggest Tweetup Ever
"Time and again, our Fiesta Movement agents have shown how social media, adventurous spirit and unbridled enthusiasm can bring people together in new, exciting ways," said Connie Fontaine, Ford brand content and alliances manager. "Never before has a group of car owners created such a sustained buzz for a new car. We're thrilled to celebrate their collective accomplishment."
The award ceremony also offered a sneak preview of the 2011 Ford Fiesta ahead of its official North-American unveiling at the Los Angeles Auto Show. The American carmaker recently announced pricing for the 2011 Fiesta, which will be offered in five different trim levels, starting at $13,995 and up to $17,795 for the top-of-the-range version.
"Over the past six months, our Fiesta agents have shown a lot of love for their cars, which were European spec," said Fontaine. "Judging from their reception for the North American model, that love affair will flourish in the coming year."
Throughout the Fiesta Movement, agents have traveled more than 1.4 million miles and have generated more than 6 million YouTube views, nearly 740,000 Flickr views and more than 3.7 million Twitter impressions. The Fiesta Movement and test drive program has resulted in more than 80,000 potential customers.