Fiesta and Focus Rock UK February Sales
SMMT figures released on March 4th show that, without the benefit of the scrappage incentive scheme, the UK car market shrank last month by 7.7 percent to 63,424 units. Of that total, Ford grabbed 7,542 sales, down from 9,915 units in February 2010. Meanwhile, the company’s retail car market share in February was 11.2 percent, 0.7 points up compared with the same period in 2010.
The Focus continued to be the UK car sales leader for the year with the Ford Fiesta in 2nd place. The people-movers were sales winners as well, with Ford C-MAX range sales up from 290 to 475 compared with February of last year, while the Galaxy reported sales grew to 387.
In the mean time, the company’s total CV share for the month grew from 23.4 to 25.1 percent, translating to total sales of 3,371. All Ford commercials - Ford Fiesta Van, Ford Transit Connect, Ford Ranger and Ford Transit - increased sales and share, compared with February 2010.
Nigel Sharp, Ford Britain managing director, said: "February is effectively a curtain raiser for the plate change month of March, when Ford customers will have the first chance to experience the exciting, new Ford Focus at the head of the company's best ever vehicle range. In addition to the Ford Focus there is the new Ford C-MAX range and a newly refreshed Ford large car range together with a number of new low CO2 powertrain options."