Fiat Releases Mio Concept Video

We’ll remind you that Fiat has been playing with the “open source” notion in order to create its latest concept car, the Fiat Mio (My Fiat). We are talking about a study born from 11,000 design entries that come from around 17,000 users. The vehicle came to life and was recently displayed at the Sao Paolo Motor Show.

Now, there’s a new story in the Mio book, as Fiat has released a video showing the concept “in action”. This piece of digital marketing shows us how it would be like to live with the Mio. We are dealing with the “dream come true” line that has been following us for a long while: you can chit chat with your car so everything becomes easier, the world has already adopted autopilot systems that allow you to do anything you please while the car handles the driving and so on.

The video also includes a certain amount of humor but we won’t spoil the fun - you’ll have to watch it if you want to see if Fiat’s marketers are funny or not.

Of course, the Mio is an incredibly complex development. Therefore, it’s easy to understands that one might feel the need to immerse in the vehicle’s world. If you’re experiencing this sort of feeling, all you have to do is browse the concept’s official website. Who knows, maybe you’ll become a fan and start dreaming about a future where the relationship with your car is a complex notion which implies just as many connections as the ones developed between humans. Or maybe not...