Fiat 500L – Welcome to The Fatherhood [Video]
The music video is set in the dead of night, following a weary Dad-of-two trying to get his screaming babies to sleep by driving them around the neighborhood. AS any first-time parent would, he mourns he past youth and complains about the lack of sleep, something Youtube commenters seem to relate too.
This video might be all fun and games, but Fiat says it's based on reality, as a UK national survey found parents drive on average 1,300 miles a year trying to drive their children to sleep.
Elena Bernardelli, Marketing Director, Fiat Group Automobiles UK, said: “After the phenomenal success of The Motherhood we were inundated with requests to see Dad’s side of the story. As with The Motherhood, we wanted Dads everywhere to watch The Fatherhood and nod along to the story we’re telling. Just like the Fiat 500L, we hope The Fatherhood will bring a bit of fun into people’s everyday lives.”