Fiat owns the Ferrari, Chrysler, Lancia and Alfa Romeo brands. As a company, they are among the biggest in the world, but as a carmaker that's not exactly true. Their relaunch in North America has been hit by a number of difficulties, partly caused a lack of clear marketing focus or a competitively priced product.
It seems Fiat USA is continuing the old "let's use celebrities" strategy into 2014, as today they've launched another car commercial, this time featuring the Fiat 500L and mister Sean Combs, P. Diddy himself.
The ad is called "mirage" and focuses on that "I can't believe this is not butter" feeling of seeing a five-door Fiat 500. Two guys wondering through the desert think their eyes are playing tricks on them when they see a bunch of Fiat 500L and the famous rapper/singer.
Yeah, Fiat makes a four-door car that costs $20,000. Believe it or you're going to die!
It's got partying, it's got a Jack Sparrow accent, satire and cute girls – this ad has everything it needs. Well done you cinquecento makers, you've managed to make us laugh.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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