Fiat 500C Tours Europe with Singer Yoav
Guitarist Yoav is mostly admired across Europe, Canada and South Africa. The tour ends tomorrow, October 8, at London’s Monto Water Rats Theatre, UK.
“I’m embarking on a massive road trip mission. I’m picking up three Fiat 500s and driving across Europe. We’ve just discovered that all my equipment fits in this tiny little car – and I fit in the trunk!” Yoav tells his fans on his official website.
Yoav’s tour is just one of Fiat’s many music-related projects, following the huge success of the Punto Evo Music Rooms in April this year and sponsorship of the new Faithless single Feelin Good this summer. In March, the Fiat 500C Feelgood Playlist – which allowed owners to share favourite tracks, won a top innovation award.
“Yoav has a wonderful following here in the UK and we are delighted to help bring him to British fans,” Elena Bernardelli, marketing director, Fiat Group Automobiles UK and Ireland, said in a statement. “The Fiat 500C makes a perfect touring car for Yoav – especially if the weather is fine, when he can roll the roof back and enjoy the last of any good weather as he makes his way to the next concert.”
The Fiat 500C is available in the UK in a choice of three engines, namely 1.2-litre and 1.4-litre 16v petrol, and 1.3-litre 16v MultiJet diesel. Prices start at GBP12,465 OTR for the 1.2 Pop.