It might just be national pride or it might have something to do with strong, dominant Romanian supermodels, but somehow the brand new commercial dedicated to the Gucci Edition Fiat 500 for the US market doesn’t manage to impress us like yesterday’s Abarth ad.
It’s got a celebrity like Jennifer Lopez, some cool shots in the city showing the 500C convertible soft-top in action, but it’s all like a bad version of ‘Imported from Detroit’, but without any grit. It was shot in New York and features plenty of cultural references that have basically nothing to do with Fiats or Gucci.
"With Gucci as our design partner, we've amplified the Italian style of our Fiat 500 with unique exterior and interior looks that will make the car truly unique on the road. This special edition adds dimension to the Fiat 500 portfolio and will appeal to North American customers who appreciate Italian style just as much as modern technology, value and fuel efficiency,” Laura Soave, Head of Fiat Brand North America, according to the aforementioned source.
It’s got a celebrity like Jennifer Lopez, some cool shots in the city showing the 500C convertible soft-top in action, but it’s all like a bad version of ‘Imported from Detroit’, but without any grit. It was shot in New York and features plenty of cultural references that have basically nothing to do with Fiats or Gucci.
"With Gucci as our design partner, we've amplified the Italian style of our Fiat 500 with unique exterior and interior looks that will make the car truly unique on the road. This special edition adds dimension to the Fiat 500 portfolio and will appeal to North American customers who appreciate Italian style just as much as modern technology, value and fuel efficiency,” Laura Soave, Head of Fiat Brand North America, according to the aforementioned source.
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