Fiat 500 Cabrio Commercial: My world, with Jennifer Lopez [Video]
So, what did the company do to solve this issue?
Well, Fiat USA has released a second J Lo commercial that follows the same pathway. The soundtrack is her "Until it beats no more" song, while the visual part of the deal somehow tries to connect J Lo, with her Bronx background with the new Fiat 500 Cabrio.
"We watch as she leaves Manhattan and makes her way back to the Bronx, where she grew up and continues to be inspired by. The commercial tells the story of how the simple elements of our upbringing can help explain who we are, where we’re going and serve as a source of inspiration to achieve our goals in life. That drive and determination is the common thread that is shared with the Fiat brand and our philosophy that ‘Life is Best When Driven'," explains Olivier Francois, Head of Fiat and Chief Marketing Officer and Brand Marketing Communications, Chrysler Group LLC.