Ferrari's 2009 Sales Dropped 5%, Carmaker's Market Share Increased by 10%
North America is Ferrari’s largest market, with 1,467 cars sold - 200 less than in 2008. On the European continent, 2,752 Ferraris were delivered, representing a 6% decrease. More specific statistics show that Italy and Germany are the Prancing Horse’s main European markets, with 655 and respectively 644 units sold. Ferrari’s new markets have registered increasing sales: the Middle East posted a 29 percent increase to 471 cars. In the Asia Pacific Region, 2752 Ferrari cars were sold, a figure which can be translated into a 3% increase: Japan remained one of the carmaker’s top 5 markets worldwide, with 8% of worldwide deliveries while in China 206 cars were sold.
60% of the total vehicles sold were California models, while the new 458 Italia had no contribution to the carmaker's’ 2009 sales, as the car entered the market after the results were obtained. Ferrari’s market share grew last year, with an average worldwide increase of 10 percent, thus making the company the segment leader.
Consolidated revenues at the end of last year decreased by 7%, reaching 1,778 million euro with the company’s operating profit falling 28% to 245 million euro. The company said that the weakness of the U.S. dollar has seriously affected these figures, as 30% of its sales were made in this currency.
In 2009 Ferrari has self financed its vast R&D activity, an action which cost the company 18.5% of its total revenues. The carmaker’s retail business saw a 22.5% growth through the opening of multiple Ferrari stores.