Ferrari Sales Plummet
After winning its 16th F1 World Constructor's Championship the waiting list is still long, with waiting times for up to two years for the much craved Italian pure breed super cars. To prevent vehicle stockpiles and risk the number of sales falling even more, Ferrari has shut down the Maranello production line for 20 days over Christmas.
It is reported that target sales for Ferrari in 2010 is around 10,000 units, a figure made public by Ferrari's chairman Luca di Montezemolo himself at the Paris Motor Show last October.
“Of course the economic problems are being considered,” Autocar.co.uk quoted Ferrari chairman Luca di Montezemolo as saing. “It depends how long this crisis goes on, if this is close to the end or not. Because we will see a different world out the other side."
Even the most popular model, the Ferrari F430, has stopped selling after the Ferrari California was announced in early October this year. It looks like Ferrari have done it to themselves as everyone wants a piece of the new California model. Other models that have experienced dramatic drop don't look so good also, the 612 Scaglietti and the 599 Fiorano have practically stopped selling.
Faerrari has extended their Christmas breaks (December 19 to January 7) and are denying that the economical crisis is the reason for the prolonged break. Ferrari announced that it was merely their generosity that determined them in giving such a break.
But despite all the commotion that's going around, Ferrari managed to launched the 16 M Scuderia Spider at the Bologna Motor Show on December 3, 2008. And it was launched to celebrate the aforementioned Constructor's award Ferrari won. It seems like Ferrari have not made up their minds whether they are affected by the economic crisis that has engulfed the automotive industry.