Ferrari Named World's Most Powerful Brand
Despite being smaller and less valuable than other rival, Ferrari achieved the highest rating in the "Most Powerful Brand" category with a value of only $3.6 billion.
Ferrari was the only car manufacturer in Global 500's Top 5, along with Google ($52.1 billion in value), Coca Cola ($34.2 billion), PwC ($16.4 billion) and Hermes ($4.5 billion).
"It is always a pleasure to top any list and still more so when the competition includes some of the world's most famous companies,” Ferrari chairman Luca di Montezemolo said in a statement. “This achievement proves that even in very tough economic times, Italy can still offer the world businesses of excellence."
The Maranello company recorded a net profit of $2.36 million last year.
comments written so far
No, it proves that even in tough economic times like these the ultra rich still are making obscene amounts of money.