Ferrari Looking to Become More Exclusive
Speaking to Automotive News Europe, Di Montezemolo said that Ferrari is able to improve its revenues without selling more car as long as its products become more exclusive by offering new customization options.
“Our revenue per unit is growing thanks to a higher grade of options and to the expansion of our customization program. On average, a customer adds options worth 25,000 euros, which is 10 percent of the retail price. Another way to personalize a Ferrari is our Tailor-Made program, which adds 50,000 euros on average. This results in more personalized, more unique cars that keep a higher residual value over time,” said Di Montezemolo.
In addition, Di Montezemolo announced that the Italians are considering opening a new subsidiary in California, US, to further expand its Ferrari Classiche workshop network.
The latest Ferrari to be introduced by Maranello is the LaFerrari hybrid. Showed to the public at Geneva earlier this year, the hypercar’s 499 examples are already sold out.
Story via AutomotiveNews