Ferrari Explains Genesis of Prancing Horse Logo [Video]
Drive along in the new 458 Italia, and the track-focused heritage and history behind the brand becomes evident.
But where did that that equestrian logo come into the world? The latest video posted on their channel aims to answer that question.
Apparently, the horse was painted on the fuselage of the figter plane of Francesco Baracca, who was Italy’s top fighter ace in World War I with 34 victories to his name.
In 23, Enzo was told to put the Prancing Horse on his cars for luck by the hero’s mother. Ferrari added the yellow background to the logo, as this is the color of Modena.
The shield logo became a rectangle over time, but it’s interesting to hear the story that Enzo only told once in his life.