autoevolution
 

Felipe Massa Helps Inaugurate New Ferrari Atelier

The Pracing Horse has recently opened its latest Atelier at The Berkeley Hotel, one of London’s most prestigious 5-star luxury hotels, an event that enjoyed the presences of the Scuderia Ferrari Marlboro driver, Felipe Massa. The new Atelier comes with a dedicated Personalisation Room which has been modelled at the Ferrari factory in the company’s home town of Maranello, Italy.

Also included is a lounge for Ferrari clients which features the same furniture and designs as can be found in the factory in Maranello.

The cars currently on display at the Ferrari Atelier at The Berkeley Hotel are: a Ferrari 458 Italia, the latest mid-engined V8 berlinetta and BBC Top Gear’s Car of the Year 2009; a Ferrari California, Ferrari’s first front-engined V8 and one of the most successful cars in the luxury GT segment; and a
very special 1970 Ferrari 512S which was driven by Mario Andretti and Chris Amon at Daytona and Sebring before being driven by Derek Bell in the film Le Mans.

The Atelier complements HR Owen’s existing premises on Old Brompton Road which is soon to undergo a complete refurbishment and will reopen later this year as a solus Ferrari dealership with the full range of Ferrari and Ferrari Approved cars on display.

“It is a fantastic honour to be here in London to open the new Atelier, just before the British Grand Prix this weekend,”
Felipe Massa stated. “Knightsbridge is such an international and cosmopolitan part of London, it’s great to see the Prancing Horse take centre stage in this iconic part of one of my favourite cities in the world.”
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories