Factor 001 Bicycle on Sale at Harrods
With prices starting at £21,995, the Factor 001 is custom-built to the exact dimensions of the buyer. Clients will also be offered an optional comprehensive cycling and fitness assessment including technique, posture and performance.
Weighing just 7.4 kg, the Factor 001 has a carbon composite frame and wheels, Shimano’s ultra precise Di2 electric shift, hydraulic disc brakes, integrated LED lights and a novel front fork arrangement. Various accessories will also be available for the British built bike including carbon discs, transit cases and an infinite array of color options.
A further option is an electronic training and monitoring system. This transforms the Factor 001 from highly efficient road transport into a scientific training tool. Data includes crank force measurement, core body temperature, chest expansion, speed and riding position. In fact over 15 parameters are available allowing riders and trainers to analyze up to ten hours’ worth of data.
Factor 001 specification:
- Bespoke, custom fit Twin Vane composite frame with integrated electrical, hydraulic and LED lighting systems.
- Composite carbon Factor 001 wheels
- Shimano Di2 electric shifting mechanism
- Hydraulic brakes with options for metallic or carbon discs
- Optional electronics and data acquisition pack
“Harrods is the first retail outlet to offer the Factor 001," BERU f1systems’ managing director John Bailey, said in a release. “It’s a privilege to display the bicycle at such an iconic store.”