Ex-Ducati CEO Dan Van Epps to Lead Norton
“We have been producing the new 961 Commandos for almost two years, and the orders have been well beyond our most enthusiastic expectations. We’ve had to ramp-up production much earlier than anticipated to grow on pace with our customer’s requests,” Stuart Garner, owner and CEO of Norton Motorcycles, said in a statement for the press.
“The exciting news is that we are now ready to enter the important U.S. market, and we’ve chosen Dan Van Epps be CEO of Norton Motorcycles USA. Dan’s depth of experience, and our policy here at Norton to add to the team only the best motorcycle industry professionals, makes him a perfect fit,” added Garner.
Norton will begin deliveries in the United States of the Commando series of sport road bikes starting May 2011. Models include the traditional Commando 961 Sport, the 961 Cafe Racer and the performance 961 SE.
Every model features an impressive 961cc computer controlled, fuel injected, counter balanced, parallel twin engine, accompanied by the world’s finest components like Ohlins suspension and Brembo brakes.
“This is really an exciting opportunity for us, and we are all confident about our future, however, I am keenly aware of the magnitude of the responsibility in the introduction of Norton to the USA,” said Van Epps. “We are fulfilling the dream and delivering the excitement of a truly iconic all British motorcycle. Partnering with dealers who likewise understand the significance of this brand and its rich heritage is critically important and will be the key to our success.”