European Smartphone App In-Car Usage Low
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The Executive Analysis of European Consumers Awareness and Preferences for Usage of Smartphone Apps Inside and Outside Car surveyed 1,911 customers coming from Germany, Italy, the United Kingdom and France, with the aim of assessing preferences and willingness to pay for smartphone apps and usage inside the vehicle.
“The most popular smartphone apps are navigation and live traffic information, yet they are used less than one hour at a time,” says Frost & Sullivan Research Analyst Praveen Chandrasekar. “Thus, for car manufacturers looking to add car-related apps, the emphasis should be on providing basic drive and vehicle information apps while recognizing
that these apps may be used at first in a limited capacity.”
At the present time, car owners can receive most apps free of charge. They are expected to become more depended on basic apps, and thus uptake apps that are now seen as secondary.
“However, car manufacturers should not depend upon car-related apps to be significant revenue opportunities,” added Chandrasekar. “Rather, car-related apps along with HMI concepts built-in to cars could be utilized as the draw for more vehicle sales overall among the car brands who embrace these technologies.”
The survey also indicated that Bluetooth connections are preferred over cable ones. Carmakers can offer Bluetooth connections as an optional feature, but automotive producers could eventually be pressured to offer this as a standard feature.
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